Airwide Solutions Unveils AirMessenger Rapid Service Platform

Reduces time-to-market for deploying mobile data services or new mobile applications


BURLINGTON, Mass., July 27, 2010 - Airwide® Solutions, a provider of next-generation mobile messaging infrastructure, applications and solutions, today announced a new offering designed to help operators cost-efficiently and rapidly launch core mobile messaging services or new applications, all while enhancing revenue and profitability. AirMessenger Rapid Service Platform (RSP) is applicable for operators launching applications, like mobile banking services, or for launching core network services, such as SMS and MMS. Using AirMessenger RSP, operators can reduce the time to deploy the infrastructure underpinning both areas by up to 66 percent, and reduce the time to deploy mobile applications by up to 40 percent.

"For operators looking to rapidly enter new markets or to launch new messaging services, some of the most significant issues they encounter are the time investment and complexity associated with creating a high-performance, comprehensive infrastructure," said Jay Seaton, CMO of Airwide Solutions. "By offering a pre-packaged platform with a full range of messaging services, combined with a proven deployment methodology, Airwide's AirMessenger RSP will enable operators to enter new markets and launch new applications simply and quickly."

AirMessenger RSP is a pre-packaged platform designed to combine SMS, MMS and USSD, with multichannel gateway functionality, charging and connectivity, and administration capabilities. This will provide cost-efficient and high-quality messaging support for essential P2P and A2P messaging services, and eliminate the complexity of integrating numerous separate systems, enabling operators to launch services within weeks as opposed to months with conventional infrastructure products. Moreover, AirMessenger RSP's modular architecture gives customers the scalability to deploy the services and capacity they need, when they need it.

Airwide's AirMessenger RSP also provides a turnkey solution for operators that want to launch new services like mobile banking or social networking, and need a dedicated, but easily integrated platform that can provide service management capabilities, dedicated capacity, and guaranteed QoS. AirMessenger RSP enables the development, trial, launch and tear-down of services without impacting existing live services. Using AirMessenger RSP ensures the security of services through a dedicated environment and multiple levels of administrative and application security, and enables operators to protect subscriber information by anonymizing subscriber identity to third-parties.


About Airwide Solutions
Airwide Solutions is the leading provider of next-generation mobile messaging infrastructure, applications and solutions, including network and personal security solutions to protect mobile operators' brand, subscribers and revenues. Its products have helped more than 150 wireless operators worldwide drive mobile messaging usage and revenues and enable them to leverage multiple delivery channels and next-generation infrastructure in new and more powerful ways. With a history of industry firsts - including the first text message ever sent, the introduction of the first SMS router, the first A2P MMS push gateway and mobile service control which enables mobile context, personalization and profiling - the company continues to pioneer new technologies that provide the foundation for mobile solutions that enable mobile operators to meet their business objectives. Airwide's open, tiered architecture offers mobile operators advanced revenue options, a practical pathway to Mobile Messaging 2.0 and future messaging environments.

Airwide Solutions operates globally with offices in Europe, the Americas, Asia Pacific, India, the Middle East and Africa. For more information about Airwide Solutions, please visit

Airwide is a registered trademark of Airwide Solutions. All other trademarks are the property of their respective owners.

For further information follow us on Twitter at @airwide or contact:

Brenda Suarez
Airwide Solutions
Tel: 781-229-2406 ext. 2731

Rufus Jay
Mi liberty
Tel: 44 (0) 207-751-4444

Susan Forshner
PAN Communications
Tel: 978-474-1900